Training and Advice Service

To help maximise your sales we can provide you with advice on how to make the most in the drinks side of your business.



Wine is one of the only FMCG categories which has seen continuous growth in the UK for the last 35 years.

Wine training

Your own members of Staff are one of the main assets for increasing wine sales.  Try to give them some training in how to open bottles, how to serve and store correctly, wine presentation, how to match food and wine, and become acquainted with the wines you have on offer.  Your Sales Represenative can offer help & advice on what elements you will need to cover, and the best methods in delivering training.


50% of wine is sold on promotion in the off-trade, but only 5% is sold on promotion in the on-trade.  “You can deliver value to your customer and encourage wine sales through promotions.”


Speciality Beers add that bit of sparkle to any bar.  Whether it is a restaurant experimenting with beer and food, or a pub selling a range of specialist beers, there is the opportunity to promote quality and a point of difference with a great range of beers from around the world.

Offering a choice that will entice new business has to be a good thing, but if you can educate through tasting notes and staff training then it can become very profitable and build on the reputation of any establishment.

The market in speciality beers is growing, and that trend is set to continue. The foreign influence of quality branded glassware and different styles has made beer more appealing to women, and this has certainly assisted in the market trend that we see today.


Spirits are a Vital part of your drinks mix and offer high-potential profitability.  The key to successful spirits sales lies in the following:


The Right Range

“Do you have the right range of spirits in your outlet?”

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