Wines of Chile, the Chilean wine industry’s officially recognized trade organization with more than 90 associated wineries, has chosen Viña Santa Rita as its 2016 Winery of the Year, an important distinction that reflects Santa Rita’s successful year in both the domestic and international markets.
During the ceremony, chairman of Wines of Chile, Mario Pablo Silva commented on the commitment and passion Santa Rita has as a brand ambassador for Chilean wine not only in the domestic market but in the international wine arena too. The winery was also praised for its dedication to sustainable management in all environmental, social and economic areas of the business.
“Santa Rita seeks to strengthen the country image; we want Chile to be recognized in different markets through its production of high quality wines with their own identity that consumers will recognize and seek out. Our goal every day is to see that more people—not only in Chile, but around the world—have a glass of Chilean wine on their dining room tables,” said Viña Santa Rita CEO Andrés Lavados.
Silva also recognized the winery’s significant growth in the sale of premium wines and the numerous awards and accolades received throughout the year, which includes Casa Real receiving the title of both ‘Master’ from Drinks Business and Best Chilean wine of the 2011 vintage from Wine Enthusiast; Cerro 94 being awarded the ‘Revelation Wine’ distinction in the 2016 Descorchados wine guide and the Santa Rita brand being named ‘Value Brand of the Year from US magazine Wine & Spirits.
“We want to grow our brand and be a benchmark for Chilean wines around the world, but we want that growth to be based on efficiency, sustainability and innovation that is built upon experience and tradition. Our commitment to this agenda is beginning to reap rewards, we were delighted to receive the 2016 ‘Most Innovative Wine Business Award’ from the Universidad de Los Andes,” Lavados concluded.