United Wines has signed a deal which sees Heineken® become the official beer provider of The Open this July at Royal Portrush.
The deal gives Heineken® exclusive pouring rights at the event which is expected to be the biggest sporting event ever held in Northern Ireland with Championship Day tickets sold out well in advance.
A highlight in the golfing and sporting calendar, this summer’s Championship will be held over the famous Dunluce links for the first time since 1951, 68 years after Max Faulkner lifted the famous Claret Jug.
Martin McAuley, Managing Director of United Wines commented, “The Open is an incredible opportunity to showcase Northern Ireland to the rest of the world. As the official beer provider, we are looking forward to supplying our products to guests from near and far.
“With over 215,000 fans set to attend and a host of corporate hospitality opportunities available, the week provides great prospects for us and others in the industry.
“Tickets for the Championship days sold out in record time of course so many local fans who missed out will be watching the Championship unfold in their local golf clubs across Northern Ireland where we they will be able to enjoy the atmosphere with a product from the HEINEKEN portfolio, including a new addition in 2018, the alcohol free Heineken® 0.0.”
Tiger Woods’ victory at the Masters Tournament last month has captivated the golfing world and his win has added extra excitement ahead of The Open in July.
Martin continued, “With world class golfers such as 15 times Masters winner Tiger Woods, world number one golfer Dustin Johnston, defending Open Champion Francesco Molinari and local favourite Rory McIlroy, this Championship is shaping up to be a great event for sporting fans around the world. We are delighted to be playing a part in this exciting showcase of Northern Ireland.”