Throughout the festive season, United Wines are supporting the on trade with Christmas activity in restaurants and bars across Northern Ireland, that will appeal to consumers whether they are driving or not: Orchard Thieves Cider offers a winter warmer of delicious mulled cider while a complimentary Heineken 0.0, is available to designated drivers when they present their car keys at the bar, ensuring they aren’t left out of the celebrations at this key time.
Crafted from the perfect mix of crisp and tart apples, Orchard Thieves offers an instant, fresh apple taste and this Christmas, on-trade businesses are excited to offer a warming winter serve of this popular product. Warm, sweet and spiced, this drink is garnished with a squeeze of orange and a clove studded orange slice. Orchard Thieves cider is mulled in a selected number of on trade accounts within an eye catching urn and served from branded cups.
Heineken 0.0, Heineken’s first non alcoholic addition to their portfolio, is twice brewed and fermented from natural ingredients, with gentle alcohol removal and blending, to achieve a fruity flavour and slight malty notes. This non alcoholic beer echo’s Heinekens focus on quality and premium taste and has been received extremely well across Europe, reviving the non alcoholic category.
Nina Doyle, Brand Manager at United Wines commented, “We are delighted to be delivering festive activity across the on trade. The Heineken 0.0 campaign, which is running in over 100 accounts, now means designated drivers can feel part of the Christmas festivities and enjoy that crisp refreshing beer taste that Heineken delivers. The mulled Orchard Thieves is a welcome concept as the weather turns colder and customers begin to look for warming seasonal flavours and smells. Even if you’re not a fan of mulled drinks this one is a must try and definitely gets you in the festive mood. You can also pick up an Orchard Thieves recipe card from participating off trade stores if you would like to experiment at home. As we say ‘Tis the season to be Bold’, so why not push the boundaries”
Customers will be able to experience these special seasonal campaigns at participating accounts across Northern Ireland.
Heineken and Orchard Thieves will also be running a heavy weight above the line campaign throughout December; across 48, 96, 192 sheet and bus. Keep an eye out for them and let us know what you think!
If you would like to stock Heineken and Orchard Thieves please speak with your United Wines rep or call the office on 028 38316555 and we will get you set up.