Until only a few years ago the soft drink offering in outlets was pretty much identical, offering the same choice of mixers, juices and carbonates, in today’s market brand owners are transforming their portfolios offering premiumisation and innovation which are key to the growth of the soft drink category.
Consumers regard water as the healthiest and most refreshing beverage within the soft drink category. It can also play an important role in enhancing the flavours of wine and food. So all bottled waters are not the same!
Visibility is the key to maximising sales – don’t let consumers forget that they can have water.