Heineken® is giving a bright and warm welcome to travellers arriving into Belfast International Airport.
The brand, which is distributed by United Wines in Northern Ireland, has erected an 8m x 5m backlit sign, which is the largest bespoke advertising site in Northern Ireland.
The HEINEKEN portfolio, including Orchard Thieves Cider is served in the Lagan Bar, Sip & Stone and Gate 22 at the airport. With such a diverse range of consumers passing through the doors everyday, the extensive offering from HEINEKEN will ensure all tastes are satisfied.
United Wines brand manager Nina Doyle commented: ”The illuminated signage is another step forward in the great working relationship we have with the Belfast International Airport. The Heineken® brand is a globally recognised brand and the messaging on the current execution ‘Born in Amsterdam, raised by the world’ is a great fit for those global jetsetters arriving home or visiting Northern Ireland for the first time.
We like to have fun with our brands and deliver a truly memorable experience to our consumers. As such there are lots of engaging brand activations and samplings planned within the airport in the coming months, so be sure to keep an eye out when boarding your next flight”