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Business Development Manager – Dublin Area

January 17th, 2022 by


United Wines

Business Development Manager Role – Dublin Area

Job Description

We currently have an exciting opportunity for a Business Development Manager (BDM) to join our Field Sales team. As a BDM you will be responsible for developing and maintaining key relationships with customers, building joint business plans to drive organic and sustainable growth.  

United Wines have been a leading drinks supplier to trade on the Island of Ireland for over 35 years. We are experts in our field and stock everything from premium spirits to soft drinks and wines sourced from around the world. This opportunity will allow you to gain a deep understanding of a strong and growing business, and to drive company performance through your own initiative and ideas.

Key accountabilities

The Business Development Manager is responsible for the following key outputs and accountabilities

Account Base Management

  • To manage your existing account base.
  • Understand your accounts & build excellent working relationships with your customers.
  • Identify opportunities.
  • To develop a prospect pipeline and a clear plan of how to win new business to ensure you maintain a positive net account base.

Cross Functional Working

  • To build effective inter-departmental relationships and an understanding of the business to use the resources available to maximise opportunities.
  • To work with the Credit Control teams to achieve period credit control targets.
  • To work well within the United Wines team and offer help and support where needed.

Essential Criteria

  • Proven sales record within major FMCG or drinks company.
  • Strong commercial awareness
  • Demonstrates strong account management experience.
  • Structured selling skills demonstrated and can adapt these to a premium environment.
  • Can demonstrate an understanding of brand plans at Point of Purchase
  • Highly self-motivated, with the ability to work on their own
  • Ability to present and communicate to a high standard

Key attributes of the successful candidate

  • Having worked with Premium brands can articulate the benefits of the “Premium” sector.
  • Understands the value of building a portfolio.
  • Understands the whole concept of the right product for the right outlet/consumer.
  • Can build mutually beneficial business planning i.e., need to understand what the customer wants to achieve then tailor to both their and our needs.
  • Able to show initiative with a balanced approach.
  • Administration skills, planning and time management skills, with a can-do attitude
  • Full clean driving licence

To Apply

Please email your CV to recruitment@unitedwines.co.uk

Closing date: 28th January 2022

Christmas Wine Down

December 4th, 2018 by

By Ciaran Meyler – Wine Manager 

I’m back, hope you missed me. The guys in the office thought it was a good idea to get a few new faces to write articles as I was always (wining) whining about having to put an article together with one days’ notice. Well I hope you enjoyed Matt, Chris, Mairead and Lorna; they will be back in 2019. 

Anyway now that we are well into the festive season it’s time to start thinking about what you’re going to sip and savor over the holidays.

As you know I love to write about wine; however I can’t let 2018 go by without giving a mention to some other drinks taking the market by storm, so I’ll also be covering some interesting alternatives.

It’s also that time of year when people are worried about what they’ll eat and drink from 25th Dec -1st Jan, when we should really worried about what we eat & drink from 1st Jan-25th Dec, that’s when the real damage is done.


Anyway we can forget about it all for a short while and below is a guide to the perfect Christmas Day.




Breakfast in bed with smoked salmon and scrambled eggs, served with a Bellini (2 teaspoons of Peach Puree toped up with Freixenet Prosecco or Italian Sparkling Rosé, a small glass of Bollinger Non-Vintage Rosé or Special Cuvee Champagne.


Off to church with a glow in your cheeks. Don’t forget to stick the Turkey in the oven!

Back to the house and invite the neighbours in for some mulled cider and mince pies.


Mulled Orchards Thieves Cider


2 litres x Orchard Thieves

3 x Mulled wine seasoning sachets

4 x teasps. Granulated Sugar

  • Orange & Cloves to garnish

Cooking Instructions:

  1. Bring the Orchard Thieves, sachets and sugar to the boil.
  2. Reduce the heat and simmer for 30 minutes, remove the sachets if you wish
  3. Serve hot, straight from the pan garnished with sliced orange studded with cloves.


To help you with the veg prep, pours yourself a glass of Marques de Caceres Rueda Sauvignon Blanc 2017 £9.99 or Santa Rita 120 Sauvignon Blanc £7.99. The aromatic full vibrant flavours of the Sauvignon grape will refresh your palette and keep you going.

Whilst wine sales remain mainly static, premium Gins continue to grow at a phenomenal rate. Premium gins have taken the UK and Ireland by storm over the past 3-5 years and there is no sign of the bubble bursting. The fruit flavoured gins are driving the growth. A perfect way to start the day is a Whitley Neill Rhubarb & Ginger Gin (25ml, easy does it) with ice, a slice of orange and 100ml of Ginger Ale. To intensify the ginger, add some freshly grated ginger.

If you’re not partaking of alcohol we have a great range of non-alcoholic wines and beer.  Heineken 0.0% is a full flavoured crisp refreshing alcohol free beer. The Eisberg range of non-alcoholic wines includes a Sauvignon Blanc, Cabernet Sauvignon, Chardonnay and Rosé plus the new Sparkling White and Rosé. Incredibly well constructed, they make for a superb alternative.

The Christmas Dinner.


Prawns or Salmon are best served with a full flavoured Chardonnay; the best example is Ropiteau Chablis or McGuigan Founder’s Chardonnay or if you prefer something different try Marques de Caceres Deusa Nai Albarino from Rias Baixas.

Soup is difficult to match, just continue with the first wine.

Main Course;

Turkey & Ham with all the trimmings. I know you’ll find loads of people telling you what to drink with the traditional Turkey & Ham, for me it can only be the best Pinot Noir you can afford. Pinot Noir has all the juicy cherry, raspberry and sometimes cranberry fruits with a touch of spicy, soft silky tannins allowing it to be a sublime wine for Christmas dinner. Push the boat out and go for The Crossings Pinot Noir or if you prefer the fruitier New Zealand style go for Santa Rita 120 Pinot Noir which is outrageously good value for money. If you prefer to drink white with the turkey try a rich full Chardonnay like Indomita Gran Reserva Chardonnay from Chile.

Roast Duck;

Big red such as Marques de Caceres Crianza from the Rioja or top new world red just as Chocolate Box Shiraz.

If you prefer white with Duck try an off dry Chenin Blanc from Drostdy-Hof .


Roast Beef;

Shiraz, Cabernet or Tempranillo will do the trick. McGuigan Single Batch Shiraz, launched earlier this year as part of McGuigan’s new Single Batch Project range, made from specific parcels of Chardonnay and Shiraz at vineyards across South Australia, or Vega Douro, this is a really interesting Portuguese red made from the same grapes used to produce port. So it’s really port with the sweetness, a big monster of a red which will cut thought the fat in the beef, yummy!


Red Cabernet or Merlot based wines work well with lamb; try Santa Rita National Gallery Reserva Cabernet Sauvignon or if you’re pushing the boat out try Sartori Amarone, both wines will be exceptional; If you’re on a budget try new McGuigan Black Label Malbec, it offers  you simple blackberry fruits at an outstanding value.

Nut Roast;

Medium priced red, Marques de la Concordia Tempranillo Rioja or Dona Paula Malbec will help this go down.


Any one of a superb range of 1/2bts of Dessert Wine. Nederburg Late Harvest from South Africa £8.99, Tempus Two Botrytis Semillon £10.99 from Australia the ultimate way to cleanse your palate at the end of a meal.


Retire to the sofa with a large glass Taylor’s LBV Port or if you’re pushing the boat out Taylor’s Vintage 2013 (Wine Spectator Top 100 wines for 2015)

St Stephens Day Repeat as per Christmas Day.

Heineken Christmas Jumper Competition (T&Cs)

December 2nd, 2021 by
  1. The Promotion is a prize draw, which is only open to residents of Northern Ireland & the Republic of Ireland; entrants must be aged 18 and over. 2. The Promoter is United Wine Merchants, Unit 5, Silverwood Industrial Estate, Craigavon, BT66 6SY. 3. The competition start date is 6-12-21 and the competition end date is 9-12-21 4. The winners will be chosen and contacted via social media on 10-12-21. 5. The competition is not open to employees of United Wine Merchants or its group companies, any members of the employee’s families, their agents, or anyone else connected to this promotion.6. Entry into the competition is acceptance of these terms and conditions. The decision of the Promoter is final and no correspondence will be entered into.7. No purchase necessary. 8. No responsibility is taken for entries that are lost, delayed, misdirected or incomplete or cannot be entered for any technical or other reason. 9. 4 lucky winners will be selected at random by United Wine Merchants. The winning entries will receive 1 x Heineken Christmas Jumper. This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook. You understand that you are providing your information to United Wine Merchants and not Facebook. 11. Entering content underneath the competition post is permitting the use of such content by united Wine Merchants on the United Wines Facebook and Instagram Page. 12. The competition winners will be contacted by private Facebook/Instagram message within 48 hours of being selected a winner.13. If a winner does not respond to United Wine Merchants within 1 day of being announced as the winner, then the winner’s prize will be forfeited and the Promoter shall be entitled to select another winner (and that winner will have to respond to the message from the Promoter within 1 day or else they also will forfeit their prize). If a winner rejects their prize, then the winner’s prize will be forfeited and the Promoter will be entitled to select another winner. 14. The Promoter reserves the right to substitute the prize with a prize of equivalent value in the event of the original prize being unavailable or in the event of circumstances outside their control. There is no Cash alternative.15. Details of the winner will be published.16. The Promoter accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the competition or accepting the prize.17. The Promoter reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, this competition with or without prior notice due to reasons outside his control (including, without limitation, in the case of anticipated, suspected or actual fraud).18. The Promoter shall not be liable for any failure to comply with his obligations where the failure is caused by something outside his reasonable control. Such circumstances shall include, but not be limited to, weather conditions, fire, flood, hurricane, strike, industrial dispute, civil unrest, supervening legislation or any circumstances amounting to force majeure.19. The competition will be governed by the law of Northern Ireland.

Trainee Sales and Brand Merchandiser

January 17th, 2022 by


United Wines

Trainee Sales and Brand Merchandiser

Job Description

We currently have an exciting opportunity for a Trainee Sales and Brand Merchandiser to join our sales and marketing team. Full training will be given to the successful candidate.

United Wines have been a leading drinks supplier to trade on the Island of Ireland for over 35 years. We are experts in our field and stock everything from premium spirits to soft drinks and wines sourced from around the world. This opportunity will allow you to gain a deep understanding of a strong and growing business, and to drive company performance through your own initiative and ideas.

Now in our 34th year of operation, we pride ourselves on our market leading and award-winning brands including Heineken, Birra Morretti, Orchard Thieves, McGuigan Wines, I Heart Wines, Kulov Vodka, to name but a few.


Key Accountabilities

To champion United Wine’s brands & category performance within the on and off trade throughout NI (and ROI as and when required)

  • Trainee sales representative within Northern Ireland, selling an extensive beer, cider, wines and spirits drinks portfolio
  • Providing holiday cover for the United Wines sales team within established territories in Northern Ireland
  • Merchandising as appropriate during key promotional campaigns and at key trading periods
  • Visit potential customers to develop new business
  • Represent United Wines at Trade Exhibitions, Events and Demonstrations / Tastings (some of which may be in the RoI)
  • Maintain competitor analysis database
  • In Store Business Development to ensure maximum promotional implementation in terms of Retail Pricing, appropriate display and stock levels as directed by Retail / Wholesale Manager
  • Recording sales and order information
  • Maintain and develop relationships with existing customers
  • This role may involve occasional evening, weekend work and overnights


Essential Criteria

Minimum 2 ‘A’ Levels

GCSE Maths & English Language (C grade and above)

Literate in Microsoft Excel, Word and PowerPoint.

Full UK Driving licence (no endorsements)


Desirable Criteria

Third Level Qualification

WSET qualification

Previous merchandising experience

Previous FMCG or license-trade experience



Salary Negotiable

Contributory Pension Scheme

Company Vehicle

Phone and Tablet


To Apply

Please email your CV to recruitment@unitedwines.co.uk

Closing Date: 28th January 2022  

United Wines share the festive feeling

December 7th, 2018 by

Throughout the festive season, United Wines are supporting the on trade with Christmas activity in restaurants and bars across Northern Ireland, that will appeal to consumers whether they are driving or not: Orchard Thieves Cider offers a winter warmer of delicious mulled cider while a complimentary Heineken 0.0, is available to designated drivers when they present their car keys at the bar, ensuring they aren’t left out of the celebrations at this key time.

Crafted from the perfect mix of crisp and tart apples, Orchard Thieves offers an instant, fresh apple taste and this Christmas, on-trade businesses are excited to offer a warming winter serve of this popular product. Warm, sweet and spiced, this drink is garnished with a squeeze of orange and a clove studded orange slice. Orchard Thieves cider is mulled in a selected number of on trade accounts within an eye catching urn and served from branded cups.


Heineken 0.0, Heineken’s first non alcoholic addition to their portfolio, is twice brewed and fermented from natural ingredients, with gentle alcohol removal and blending, to achieve a fruity flavour and slight malty notes. This non alcoholic beer echo’s Heinekens focus on quality and premium taste and has been received extremely well across Europe, reviving the non alcoholic category.

Nina Doyle, Brand Manager at United Wines commented, “We are delighted to be delivering festive activity across the on trade. The Heineken 0.0 campaign, which is running in over 100 accounts, now means designated drivers can feel part of the Christmas festivities and enjoy that crisp refreshing beer taste that Heineken delivers. The mulled Orchard Thieves is a welcome concept as the weather turns colder and customers begin to look for warming seasonal flavours and smells. Even if you’re not a fan of mulled drinks this one is a must try and definitely gets you in the festive mood. You can also pick up an Orchard Thieves recipe card from participating off trade stores if you would like to experiment at home. As we say ‘Tis the season to be Bold’, so why not push the boundaries”

Customers will be able to experience these special seasonal campaigns at participating accounts across Northern Ireland.


Heineken and Orchard Thieves will also be running a heavy weight above the line campaign throughout December; across 48, 96, 192 sheet and bus. Keep an eye out for them and let us know what you think!

If you would like to stock Heineken and Orchard Thieves please speak with your United Wines rep or call the office on 028 38316555 and we will get you set up.

Winter Is Coming…

December 4th, 2018 by

By Matthew Fitzpatrick – Business Development Manager

Is it really almost winter again?! I don’t know about you but it feels like it was only last week I was sitting in my garden drinking an Orchard Thieves and complaining about how warm it was, how sad!

Thankfully winter has more to offer than just cold weather and going to work in the dark, much more in fact. For me, this time of year is all about being amongst friends with the fire lit, enjoying the craic along with some drinks whether that’s in my local pub or at home having a “quiet” night in. Which brings me to the purpose of my blog – to take you through my favourite winter drinks (sampling is strongly recommended).

Recently I have become a real gin enthusiast, and I can’t be the only one; over the past few years gin has taken the UK drinks market by storm, and is still the fastest growing spirit category. Recently this has been driven by an influx of flavoured gins with Whitley Neill accounting for 10% of all flavoured gins sold in the UK Off Trade (Nielson), and they are certainly not afraid to experiment. Their range includes rhubarb and ginger, blood orange and even quince, amongst others.

Personally, my favourite Friday night drink is a bitter sweet negroni, but with a contemporary twist. Take Whitley Neil Blood Orange gin; with its subtle liquorice and coriander notes that add a real balance to the citrus kick, and add it as the base to your mixed drink (25ml Whitley Neill Blood Orange Gin, 25ml sweet vermouth and 25ml Campari over ice.) Orange slice essential.

If you’re not in the mood for gin, then the winter months give us all the perfect excuse to reacquaint ourselves with some of our favourite red wines that perhaps have fallen by the way side in that long hot summer. In my role with United Wines I regularly find myself writing a wine list for my on trade customers. One red grape varietal I always ensure to include is the increasingly popular Malbec grape. It tends to be favoured amongst the more adventurous drinkers looking for a greater degree of choice. Offering wines such as Malbec will allow you to move more of your customers up the wine list, away from the more typical verities which tend to deliver a smaller cash margin.

For me, the best Malbec for the money is Cigar Box Old Vine, from Mendoza in Argentina. The wine displays aromas of ripe plum along with subtle hints of vanilla. It stands out for its meatiness and intense rich flavour while still having a really smooth finish. Drink with grilled meat…or alone in your room with the door locked…you’re the boss!

I hope you all agree that no collection of winter drinks would be complete without a mention of the festive season. That’s right; I’m talking about the Christmas period already! Specifically, Orchard Thieves Mulled Cider. Think taking all the classic flavours of Christmas and merging them with what is probably the best tasting cider on the market – what a perfect match.

From a trade perspective, statistics suggest that more than half of your customers switch to a category they don’t usually drink over the festive period. Orchard Thieves Mulled Cider offers you the chance to capitalise on this. In addition it also provides a unique opportunity to extend the sales period of the cider category, right through what we all know is the busiest time of year, by offering your customers an alternative festive drink to warm them up on a cold winter’s night.

We will be supplying a number of on trade Orchard Thieves customers with branded urns to help them keep their mulled cider at the perfect temperature. The urn also includes a starter pack of ingredients plus lots of branded heat-proof cardboard cups.  If you are interested in finding out more information, speak with your United Wines Sales Rep.

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