There was a touch of extra sparkle at the Hillsborough International  Oyster Festival ‘Viva La Glam’ Ladies Night as guests were treated to a drinks reception courtesy of stylish Italian rosé label Bella Vie.  “Viva La Glam was a natural fit for Bella Vie as the Rosé label is particularly popular amongst ladies who are interested in fashion, beauty and generally enjoy having a good time.  Young female consumers have taken ownership of the Rosé market and we have found Bella Vie to be a particularly popular addition to our portfolio, especially as it can be enjoyed on its own or as part of various cocktails.”

Bella Vie was introduced into the Northern Ireland marketplace in May and is currently being supported through an integrated marketing  campaign.  As part of this branded taxis are serving the greater Belfast area, allowing ladies to travel in style along with the on going On Pack Promotion.  An interactive microsite, www.bepartylicious.co.uk, and dedicated facebook fan page are also supporting.