Crabbies at Taste of Dublin 2012
Building upon a highly successful nationwide Christmas marketing campaign the Crabbie’s family is gearing up for it’s biggest summer of activity to date in Ireland.
The range, which features Crabbie's Original Alcoholic Ginger Beer, now includes Crabbie’s Spiced Orange, Crabbie’s Green Ginger Wine and Crabbie’s Ginger Mulled Wine setting the brand as a leader in it’s field.
Once again the team at United Wine Merchants will be showcasing the brand during the Taste of Dublin festival, serving up spiffing Crabbie’s samples to over 30,000 visitors in June. A nationwide Crabbie’s bus tour of Ireland is also set to create a stir, along with sampling and promotional events taking place throughout the province. UWM Marketing Manager Melanie Talbot commented; “With a full summer of activity planned throughout Ireland, we are really urging customers to stock up for summer to avoid missing out on the continued fast paced growth and demand for Crabbie’s Alcoholic Ginger Beer.”